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by sl8r 3375 days ago
Twitter had $2.5B of revenue in FY '16. The average user with more than 10k followers probably only has slightly more than 10k followers (because the distribution of followers/user has most of its mass near 0), so the average rev. per 10k+ user is almost certainly less than $2/month.

So for this model to get TWTR near its current revenue, Twitter would need to have 104 million accounts with more than 10k followers. Twitter only has about 320 million MAUs.

If you think that the % of MAUs with 10k+ followers is closer 0.1%, then the avg. monthly charge would need to be $7,800/month.

2 comments

Of these 320M MAUs, curious to know how many are bots or actually use their site instead of access it using an app?
Twitter sez 5% of users are bots/automated services. Reality is closer to 20%
319M
gettibg to it's current revenue levels implies replacing the ad model they have now. That seems like an unnecessary trade.
exactly. They lost $546m in 2016. Take that divided by the 320m mau's, and you have $1.425 per mau per year. make it an even $2 per year and they are profitable. Assuming they value the service enough ;) I like your plan better though