[goatherders]

gettibg to it's current revenue levels implies replacing the ad model they have now. That seems like an unnecessary trade.

[ahartman00]

exactly. They lost $546m in 2016. Take that divided by the 320m mau's, and you have $1.425 per mau per year. make it an even $2 per year and they are profitable. Assuming they value the service enough ;) I like your plan better though