[bigtunacan]

Keurig is several orders of magnitude better than instant and can be bought for as low as 50 cents a cup.

At Sudden's 8 cups for $19 it is CHEAPER for me to buy a quality pour over at the local cafe where they charge $2.25 a cup.

Also this appears to be targeting "coffee snobs"; most of that crowd isn't interested in instant coffee.

[freese]

We started by targeting "coffee snobs" but we're now realizing that they indeed are not the best segment for us. We're shifting our focus toward more everyday coffee drinkers who are still interested in great coffee.

Edit: Definitely makes sense for you to go to your corner coffee shop. However, Sudden offers you an option to drink kick-ass coffee when you don't have access to any other option

[Baeocystin]

I'd love to give you guys a shot. (pun only partially intended) I love coffee, and sometimes the convenience of instant would be great. I am disappointed with Starbuck's attempt.

//

Honest feedback, I hope you take it in the spirit it is given: Is there really no way to just order a sampler from you, without 'you will be automatically subscribed unless you cancel?' I straight up refuse to do subscriptions. The entire 'but you can cancel at any time!' model makes me think of low-quality, as-seen-on-TV crap, and is a strong negative in terms of my brand perception. Let your product stand on its own merit. If it's good, customers will come back. Like I said, if you posted a link where I could buy a one-time-only, no other actions required on my part sampler, I would buy it immediately. As it is, the 'your sampler becomes a sub unless you cancel' is just Another Thing to Deal With, and I already have enough of those. So do most other people.

[Kaibeezy]

Another vote for a non-subscription option.

I'm happy with my grind-and-pourover setup at home, but would love to have a reliable alternative for travel. I've tried to travel with Aeropress + handmill + beans, but it's only worth it for small town, remote area itineraries, whereas decent coffee is usually available in major metros. But for the times it isn't, or when staying with non-coffee friends, or for on the plane, or for rushing out the door, it would be great to have a decent backup option.

[jfindley]

I would definitely buy this, and know of around 20 other people who probably would do also, but only if it was available as a one-off. I appreciate why you're chasing subscriptions, and I wouldn't have a problem with paying (some) premium for one-off orders, but I honestly think that buy not offering any non-subscription packages you're leaving a lot of money on the table.

[jamiek88]

Yeah, for me this would be 'travel coffee'. We hate to fly internally in the US so we drive long distances, ofter over night. Right now I have a french press etc. for that but if I could find an instant coffee that was like 90% as good as pour over that would make me happy.

Is there a non-subscription / trial offer?

[freese]

Email me and I make get you a travel box