[helmchenlord]

The advertisement industry moves an insane amount of money. People pay up to several dollars for a single potential customer ending up on their website(s).

[thenomad]

People pay up to several hundred dollars for a single customer ending up on their website, in some industries.

(Check out the pricing on Adwords for serious medical conditions some time.)

[sokz]

Ads for lawyers have ridiculously high prices in Adwords. Since my first job was in a firm that handled marketing for personal injury lawyers, I had an impression that adwords was really expensive and ws wondering why the ads were so ubiquitous for low revenue businesses too.

[good_vibes]

Is that it though? The whole worth of Facebook is tied to the tides of consumerism?

[helmchenlord]

Jup. Most of the worth of Google is still tied to advertising, they didn't even make money off of Android until a couple of years ago.

[good_vibes]

I think people have a deeper relationship with Google than they do with Facebook. I don't believe there is strong loyalty in social media. Do you?

[bingojess]

FB knows so much about you. You age, your likes, your friends, your location, etc. This allows for very precise targeting of ads compared with say a billboard. This combined with the amount of time it's billion plus users spend on the site.

[good_vibes]

The whole thing is built on the underlying assumption that people will remain loyal to this platform. Right?

[helmchenlord]

Advertisement platforms extend beyond single platforms. Google Ads are on every website in the Internet, and Facebook ads are on other sites too. So even if you don't have a Facebook account and never visit Facebook itself, you will see their ads and they will start following you around and start collecting data on you.

[ljk]

even if they're not loyal to the platform, by showing the consumers ads it'll still make an impression for later