[bingojess]

FB knows so much about you. You age, your likes, your friends, your location, etc. This allows for very precise targeting of ads compared with say a billboard. This combined with the amount of time it's billion plus users spend on the site.

[good_vibes]

The whole thing is built on the underlying assumption that people will remain loyal to this platform. Right?

[helmchenlord]

Advertisement platforms extend beyond single platforms. Google Ads are on every website in the Internet, and Facebook ads are on other sites too. So even if you don't have a Facebook account and never visit Facebook itself, you will see their ads and they will start following you around and start collecting data on you.

[good_vibes]

I can just picture some girl I know saying, 'that Zuckerberg is a real creep. OMG. He literally follows me everywhere.'

[ljk]

even if they're not loyal to the platform, by showing the consumers ads it'll still make an impression for later

[good_vibes]

Imprinting by visual and social proof.

Makes me wanna say...'It's a trap.'