[conesus]

I'm glad I put myself out there for feedback because it was your comment that caused me to see my campaign in a new perspective.

I actually shot two videos. The founder interview at the end cost $4k because it was originally a longer video where I explained how the remote worked. But it didn't have any of the action shots, so I re-shot it, eschewing an explanation in favor of demonstrating its use, relying on people to be intrigued and then read on to see how it actually worked. It seems that didn't work, as I repeated this technique later on in the campaign itself.

Here is the original video (1:20) if you're interested to see what I rejected in favor of committing $18k to another video: https://dl.dropbox.com/s/nsvfn7n3l8phbi3/TurnTouch_CC.mp4?dl...

[daveguy]

Feral nailed it. It is not a pairing issue. It's a question of whether it will be a pain even after it's all set up.

This 1:20 video is definitely better. For the sole reason that you include the fact that four buttons are mapped to four buttons. One press for the app and one for the function. Personally I think you should simplify the operation or only explain how it works for 4 apps. Let people who are intrigued find out you can program it to do a special sequence of functions across apps with a single special touch.

Those 1M+ campaigns all had a very simple functions and operation and with knocki you easily know what the 2-3 different knock types do because your knocki is in a very specific context (kitchen table, bedside, bathroom, etc).

[yabatopia]

> relying on people to be intrigued and then read on

People have an extremely short attention span these days . You have to grab their attention right away and strongly guide them through the buying process. Intriguing doesn't work. It's a sales pitch, not an artistic short film.

You can't expect that people figure it out for themselves why they should buy the product, how it works, why it's something that they need. You have to communicate that very clearly and right away.

And honestly, whoever produced the video should have told you that.