[yabatopia]

> relying on people to be intrigued and then read on

People have an extremely short attention span these days . You have to grab their attention right away and strongly guide them through the buying process. Intriguing doesn't work. It's a sales pitch, not an artistic short film.

You can't expect that people figure it out for themselves why they should buy the product, how it works, why it's something that they need. You have to communicate that very clearly and right away.

And honestly, whoever produced the video should have told you that.