No disrespect to Spectacles, but camera glasses have been around for years. It's not AR and it's not yet even material to Snap's business (according to Snap!).
Right, but this goes back to the arguments everyone had about the iPod - MP3 players had been around for years, the iPod nailed the execution (eventually - the first version was not a success). Nor was it material to Apple's success, at the time.
The point is that proven execution is a good thing, because it implies you'll do it again.
Great point. I know it's not the best comparison feature-wise, but look at the public reaction to Google Glass vs Snap Spectacles. Snap understands how to make the product sexy, not just tech-sexy. Snap understands how to make their innovation fit into the lifestyle of their users.
Anecdotally, it's been interesting to see GoPro take off over the years, spreading from "extreme sports pros" at the beginning to include more casual/recreational uses now. A lot of friends who wouldn't have considered buying a GoPro 5 years ago (because "they don't do anything exciting/dangerous enough to need it") are now considering GoPros to document the slightly more exciting parts of life. These same friends are even more strongly considering Spectacles, because Snap made a product that fits into their lifestyle (lowering the barrier of what is "interesting enough" to capture)
The company might not be doing well but their product is solid. If they don't figure it out, GoPro is going to be acquired by someone, that's for certain.
Perhaps, but their "solid product" isn't selling well which makes it seem less solid. Everyone already has a very high quality camera with them all the time and almost no one does extreme sports that would benefit from a more sturdy camera. I have one and don't even know where it is, it's useless.
The point is that proven execution is a good thing, because it implies you'll do it again.