The company might not be doing well but their product is solid. If they don't figure it out, GoPro is going to be acquired by someone, that's for certain.
Perhaps, but their "solid product" isn't selling well which makes it seem less solid. Everyone already has a very high quality camera with them all the time and almost no one does extreme sports that would benefit from a more sturdy camera. I have one and don't even know where it is, it's useless.