"In cognitive science, choice-supportive bias or post-purchase rationalization is the tendency to retroactively ascribe positive attributes to an option one has selected"
I can't imagine many people would say many negative things about their $3700 laptop, even if it has multiple issues.
The version that is referred to has to be the 15" with extra SSD and more expensive CPU.
Before taxes Apple's prices varies around 10% with Japan and USA consistently being the cheapest. (Excluding "special" cases like Venezuela or mainland China with has either special import taxes or a failing currency.)
VAT (sales tax) in Europe is in general around 20%; for a company this tax is fully deductible.
Could you explain the VAT tax deduction? When I was in Europe I purchased one expensive thing, and I got a refund for VAT at the airport. This was nice and made sense. But otherwise I don't understand it.
"In cognitive science, choice-supportive bias or post-purchase rationalization is the tendency to retroactively ascribe positive attributes to an option one has selected"
I can't imagine many people would say many negative things about their $3700 laptop, even if it has multiple issues.