[olegkikin]

https://en.wikipedia.org/wiki/Choice-supportive_bias

"In cognitive science, choice-supportive bias or post-purchase rationalization is the tendency to retroactively ascribe positive attributes to an option one has selected"

I can't imagine many people would say many negative things about their $3700 laptop, even if it has multiple issues.

[codeisawesome]

It's actually £3700, so approximately $4650 (US).

Eye watering indeed.

[muninn_]

Holy shit. Why?? Is it around the same cost in Euros? I don't understand this. I literally paid half of that for mine.

[chvid]

The version that is referred to has to be the 15" with extra SSD and more expensive CPU.

Before taxes Apple's prices varies around 10% with Japan and USA consistently being the cheapest. (Excluding "special" cases like Venezuela or mainland China with has either special import taxes or a failing currency.)

VAT (sales tax) in Europe is in general around 20%; for a company this tax is fully deductible.

[erelde]

Also in Europe we usually talk about VAT included prices, while in the US they talk about VAT excluded prices.

I don't know if that's the case here. The only Apple products I have are a 1991 PowerBook and a Macintosh II (first model) I keep as mementos.

[muninn_]

Could you explain the VAT tax deduction? When I was in Europe I purchased one expensive thing, and I got a refund for VAT at the airport. This was nice and made sense. But otherwise I don't understand it.

[krrrh]

As noted elsewhere in this thread. UK consumer law also forces bundled 6-year warranties on electronics which adds substantially to the costs.