[rallycarre]

Windows equivalent for application installs(no configuring) https://ninite.com/.

[omtinez]

I'd say that the Windows equivalent is https://chocolatey.org/. It has the largest amount of "packages" from all other similar efforts that I have seen.

[lukeadams]

I second Chocolatey. There's also a (supported by Choco) puppet plugin which makes client installations as simple as

  package { 'notepadplusplus':
    ensure            => '6.7.5',
    provider          => 'chocolatey',
  }

I've used it on a few client machines with no issues.

[stinos]

Which is just one of many, e.g. more scriptable example: Powershell DSC. Ansible should also run on Windows. There's also SaltStack and Otter.