[omtinez]

I'd say that the Windows equivalent is https://chocolatey.org/. It has the largest amount of "packages" from all other similar efforts that I have seen.

[lukeadams]

I second Chocolatey. There's also a (supported by Choco) puppet plugin which makes client installations as simple as

  package { 'notepadplusplus':
    ensure            => '6.7.5',
    provider          => 'chocolatey',
  }

I've used it on a few client machines with no issues.