[CoryG89]

I take your point, but I think it's a bit of an overstatement to say that all persuasion happens through repetition. Maybe I'm a bit full of myself, but I like to think that with sound enough logic, I could be persuaded from my position by hearing an argument only once.

That would probably be the distinction I would draw between persuasion in general and indoctrination / brainwashing. Of course, generally indoctrination and brainwashing seem to have a much higher rate of success in changing minds, which is indeed depressing.

[gizmo]

Learning is repetition. Exercises. Flash cards. Midterms followed by exams. You either hear the argument once and you repeat it to yourself, or you get the argument spoon fed multiple times, but the bottom line is the same. Without repetition there is no memorization or internalization, and no learning can take place.

Phrasing the challenge as "sound enough logic" puts the burden of proof in the wrong place. It implies that whenever you're not persuaded it's the fault of the other person for not being persuasive enough. That's the opposite of open-mindedness. It is exactly because of the presumption that your current beliefs are true that you won't change your mind as easily as you might think. Even Scientologists say they'll leave the church if somebody could just provide them with evidence it's all baloney, but it's a standard of proof nobody can meet.

When I say all persuasion is repetition, it's really not an overstatement. Maybe you're closer to believing me this time ;-)

[theoh]

Um, what about the Elaboration Likelihood Model? It's about persuasion and it contends that there are two ways it happens: through a rational evaluation of the material, or based on the credibility of the source (and other social cues).

Now, sometimes you might come to believe something through repetition, but it's possible to verify things (some of the time) and you shouldn't just claim that repetition is the only route.

[gizmo]

I think the model is wrong, because it presumes people are rational agents that change their mind either through careful evaluation of the arguments or by outsourcing this rational evaluation to a trustworthy person. This model doesn't take repetition at all into consideration, so I don't think it holds up empirically.

Back in Aristotle's day it was about Ethos, Pathos, and Logos. I don't think that model has stood the test of time either.

I don't want to open Pandora's Box, but look at Trump's speeches. He persuades through repetition, and it demonstrably works.

[theoh]

Ok, I didn't mean to beg the question by simply claiming that people can rationally evaluate statements.

The things people learn are not noise. They have structure, they have hidden consistencies. Whatever you think of the rationality or otherwise of thought, surely you will agree that trying to learn inconsistent facts is going to be more trouble than learning consistent facts which support each other in a cumulative way.

People might identify with the opinions of a politician because they already hold those opinions, or similar opinions. They are unlikely to ever agree with/be persuaded by complete inconsistent nonsense, however often it is repeated. Like, I mean nonsense that doesn't even have linguistic structure or maybe any meaning.

[rdtsc]

> People might identify with the opinions of a politician because they already hold those opinions,

Agree and I think it is even more than that. It is about how genuine they seem. I've listen to Hillary, Trump, Sanders and Obama, and some just naturally sound more genuine. Obama seemed genuine, like he believed what he was saying, Trump and Sanders as well. But not Hillary. She said all the right things, she was very polite, and seemed to be personable with jokes and remarks sprinkled here and there. But overall she sounded fake and scripted.

I posit, hearing someone who seems to truly believe what they say is a solid first step in persuading others to change their opinions. Otherwise it becomes an uphill battle and it is just pandering to people who already believe and agree with the argument.

[gizmo]

I guess we look at the world very differently, because:

> They are unlikely to ever agree with/be persuaded by complete inconsistent nonsense, however often it is repeated. Like, I mean nonsense that doesn't even have linguistic structure or maybe any meaning.

If the US election hasn't persuaded you that complete gibberish can be persuasive when repeated endlessly, there's nothing I can say that will.

[theoh]

I'm aware of the theory of the "big lie", and the fact that neurons that fire together, wire together...

But what about Feynman's injunction: "The first principle is that you must not fool yourself -- and you are the easiest person to fool." Is that kind of empirical principle just out of reach for the standard human?

In terms of repetition, I think David Hume's theory of causal inference is pretty relevant too.

Just because something is repeated regularly, e.g. seems to happen every day doesn't mean that on the day when it doesn't happen, our heads explode because we have built a rigid expectation. Instead we can usually discern possible, exceptional, reasons why it isn't happening.

I'm totally in agreement with you on the role of repetition in eroding the landscape of memory to create convictions. We might rarely remember a one off event that is never referred to. But you seem to be claiming that there's no higher-level activity, or even possibility of higher-level activity involved in mentally evaluating what to believe.

The famous Star Trek scene where Picard is encouraged/"brainwashed" to lie about the number of lights he sees comes to mind. He resists and continues to report what his senses tell him. This cultural theme of reason resisting the repetition of lies is a big one, and you haven't really presented any convincing evidence to discredit it.

[smallnamespace]

It might be gibberish at a factual or logical level, but at least for a certain portion of the populace, it hits all the right emotional notes and checks all the right boxes in their value and belief systems.

Of course, you won't see it yourself if you don't share their worldview and are unable to empathize and put yourself in their shoes.

[rdtsc]

> If the US election hasn't persuaded you that complete gibberish can be persuasive when repeated endlessly, there's nothing I can say that will.

I depends. Mass media has proven that false. They almost unilaterally backed one candidate and attacked others, spewed lies and misinformation, and they failed to make a difference it seems. I would argue they made things worse. Here is a multi-billion dollar apparatus designed to persuade people and control opinions and it has failed. So it is not always true. I think there is stuff that is more nuanced in how it works, not simply "repeat this X amount of times and you're done, you'll get Y% more percentage of believers".

[erik14th]

The "brainwashing" part is not related to the repetition, but the way you "acquire" the information, "acquire" on the sense of taking it for yourself. If you learn something through repetition, it's a good thing, it is learning. If you're fooled by repetition, then it's brainwashing. Also important to note, that quite often, the one that fools you is yourself. Now to distinct between "being fooled" and "learning". I would say that learning comprises understanding, while being fooled only comprises agreement. Thing is, defining "real understanding" is a pretty hard problem.

[metaobject]

I've read geometric/mathematical proofs that have convinced me immediately. Just seeing the logical steps flow from step to step was enough to prove the assertion was true.

[spynxic]

I consider this as an object of argument as well, however, axioms seem to be the underlying structure of repetition for all proofs [as far as I understand mathematics].

[drdeca]

What do you mean "structure of repetition"?

Premises which are already accepted are used to conclude further ones.