[smallnamespace]

It might be gibberish at a factual or logical level, but at least for a certain portion of the populace, it hits all the right emotional notes and checks all the right boxes in their value and belief systems.

Of course, you won't see it yourself if you don't share their worldview and are unable to empathize and put yourself in their shoes.

[gizmo]

I think that's right, but in part because it's all gibberish people with wildly different values can hear him speak and still and hear what they want to hear.