[rstocker99]

It's very likely your pricing is too low.

If you're new to pricing consider reading this short free ebook on pricing written by the CEO of Redgate software: http://www.neildavidson.com/dontjustrollthedice.html. It will help you think through how to approach pricing your product.

Your pricing should be based on what economic value you deliver. Since that value will be different for different customers you should tier your pricing.

Figure out one or a handful of the key levers that drive that value. For example, in your case it might be number of their customers that are part of their loyalty program or the total transaction value tracked or something else. Someone with 1,000 customers tracked vs. 5,000 are going to be getting a different amount of value from you and ought to be paying accordingly.

[loyaltyspace]

Thanks - I have been meaning to have a look at Neils book.

Pricing is difficult - I want to be able to show ROI to something like a small cafe or restaurant.

Tiers might be the answer but at the same time I want a really simple pricing scheme, and will probably defer the choice till the user is more familiar with the system when they have more knowledge about what they might need.

[MicahWedemeyer]

Tiered pricing is (usually) dead simple to understand. As their program grows, they climb the tier.

I'm a mailchimp customer and that's how they work. Once my list reaches a certain size, I pay a higher monthly fee. Nothing complicated about it. Plus, I don't even have to "decide" anything. They automatically calculate my tier based on list size. I'd say you're in a nearly identical boat.

[lakeeffect]

Before the pricing focus; a detailed analysis of the true benefit to customers has to be fully harnessed in order to make the sale. I get the feeling from the site that you understand that these programs are beneficial but don't have a recognized value to the customer. Without a sense of Value, Cost is irrelevant.