[loyaltyspace]

Thanks - I have been meaning to have a look at Neils book.

Pricing is difficult - I want to be able to show ROI to something like a small cafe or restaurant.

Tiers might be the answer but at the same time I want a really simple pricing scheme, and will probably defer the choice till the user is more familiar with the system when they have more knowledge about what they might need.

[MicahWedemeyer]

Tiered pricing is (usually) dead simple to understand. As their program grows, they climb the tier.

I'm a mailchimp customer and that's how they work. Once my list reaches a certain size, I pay a higher monthly fee. Nothing complicated about it. Plus, I don't even have to "decide" anything. They automatically calculate my tier based on list size. I'd say you're in a nearly identical boat.

[lakeeffect]

Before the pricing focus; a detailed analysis of the true benefit to customers has to be fully harnessed in order to make the sale. I get the feeling from the site that you understand that these programs are beneficial but don't have a recognized value to the customer. Without a sense of Value, Cost is irrelevant.