| " I'd just like to say that in writing the blog post, I had no such motives (consulting, that is) ". I never said you did (just in case it wasn't clear :-)). It is obvious you honestly believe that there is a lot of valuable insight behind the "marketing bullshit" enveloping the "lean startup" buzz. I don't agree (or at least I don't agree about the ratio of hype to substance, but that is all right, differences of opinion are good). I do think (as I indicated above) that Steve Blank's books and blog posts are worth reading as are some of Eric Ries's early blog posts (before he got onto this "evangelism"/paid conferences kick). I am not claiming they are stupendously new insights but definitely worth reading and thinking about. I think 700$ "lean startup conferences" (http://news.ycombinator.com/item?id=1179623) are very like 700$ "I will teach you to be rich" scams. People who are really rich don't go around holding seminars on How to Be Rich and charging people money for those. I believe you could get much more value from reading patio11 's posts here and on his blog, Paul Graham's essays and mixergy interview transcripts of startup founders than attending these vague conferences (unless you are into heavy duty echo chamber networking), thus avoiding paying good money to be initiated into "A New Era of Enterpreneurship that is dawning" [ from the marketing spiel at http://www.startuplessonslearned.com/2010/03/new-conference-... ] Is there something to the "lean startups" idea? Definitely. Is there a lot of borderline scammy hype right now (in other words a lot of "marketing bullshit") around those ideas? Definitely. |
Take Minimum Viable Product, for example. It is similar to 37Signals "do less", but it doesn't end there: you're eliminating parts of the product which don't provide value, but you're also strategically deferring parts which do provide value until you've got a handle on the big business risks. I think that is a pretty powerful idea. Hugely powerful.
I've talked on the Business of Software forums for literally years now on how important polishing the first five minutes of interaction with your product is, but it never occurred to me to get that five minutes out before building the rest of the product. The story about spending 6 months to make the IMVU IM client being wasted because no one downloaded it, and how you could have gotten the same information without actually coding the IM client simply by putting up a download button and having nobody click it, was a lightbulb moment for me. Hey, wait a second: instead of building the whole product and then optimizing the living daylights out of the first five minutes, I can build the first five minutes and see if that knocks socks off. If so, then invest in building the rest of the product. (If not, figure out why it isn't knocking socks off and recalibrate. I'm not sure I like "pivot.")
This was hugely influential in my choice of Appointment Reminder over a notebook full of other ideas for my next product. There are probably a few decent ideas in there (amidst a lot of drek and random scribblings), but Appointment Reminder was the one that had an obvious opportunity for a very compelling demo implementable in a few weeks. And I think it will work fairly decently for me.
Heck, I think I stole three ideas just from watching the videos.