[builtinbuffalo]

So then how does one make you aware of what they're doing? Should they send you over a fax or wait for you to call them? Part of your job, whether you like it or not, is interacting with pr agents and in house marketers via phone and email.

[jagermo]

Don't get me wrong, I have no problems interacting with PR persons or other people. But there is a difference between a friendly chat, a follow-up call (e.g. after an interview or a lenghty mail conversation) and a cold call to check if I intend to write about an obscure "news" release.

Yes, it is frustrating if no one picks up your release, but then you have to adapt and choose either a different topic or a different target audience. Me, for example, I never write about personal changes in companies. And still people ask me if and when I publish my piece about their new Head of XYZ.

[builtinbuffalo]

I don't envy the position and having been on both sides before there's no simple answer. I wish I lived in a reality where I could actually take the time to build meaningful relationships with the press at all times, but most of the time being a little pushy and eek spammy is required to deliver.