[jagermo]

Don't get me wrong, I have no problems interacting with PR persons or other people. But there is a difference between a friendly chat, a follow-up call (e.g. after an interview or a lenghty mail conversation) and a cold call to check if I intend to write about an obscure "news" release.

Yes, it is frustrating if no one picks up your release, but then you have to adapt and choose either a different topic or a different target audience. Me, for example, I never write about personal changes in companies. And still people ask me if and when I publish my piece about their new Head of XYZ.

[builtinbuffalo]

I don't envy the position and having been on both sides before there's no simple answer. I wish I lived in a reality where I could actually take the time to build meaningful relationships with the press at all times, but most of the time being a little pushy and eek spammy is required to deliver.