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by wingerlang 3439 days ago
> Tap HERO's revolutionary Bolt button to enter a SPACE, or double-tap it for period+SPACE. Hold or 3D-touch the Bolt then drag for superfast access to numbers, cursor control, and your recent emojis and symbols.

What's revolutionary about this? These features have been implemented in iOS for very long.

> #winning / like a boss

It would be nicer without using "meme-text".

2 comments

Hi wingerlang - thanks for the comment. You're right that the features aren't different - the difference is that instead of accessing those features from usually the lower-left corner of the keyboard area (which is out of the "thumb comfort zone,"), the bolt button is right in the middle where your thumb normally is.

Regarding the text, I was trying to keep it friendly and not boring - sort of Mailchimp-like - maybe I went too far. :)

> It would be nicer without using "meme-text".

Yeah, this seems more like a parody because of this "meme" crap. Looks like author tries too hard to be cool/relevent.

Speaking of memes, [0]this is a meme about the copytext of the website.

[0] https://i.imgur.com/VAeA885.jpg

Well I was a skater as a kid and now a very not-cool father of four, so that meme is not far off. :)

I'm a UX guy not a professional copywriter, so I may have missed the mark a bit. I was trying to keep it friendly and casual, and maybe a bit campy with the "HERO" theme. Anyway, I just removed a couple of the memey lines. Thanks for the feedback.

Yeah, I would go with more "professional but not too professional" approach. Unless your main demographics are 13 y/o kids that is.