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by djrogers 3431 days ago
> you are not a major publisher trying to make money off these pages.

Hate to break it to you, but major publishers aren't making any money of the AMP'd version of their pages - most of the monetization is stripped out, and readers aren't even actually on their site so they won't stay and click around.
3 comments
kyrra 3431 days ago
The spec for amp specifically has an "amp-ad" tag for displaying ads. There are multiple ways they can be shown in an AMP page. The nice thing about AMP ads is they will not cause the page to change layout/flow as they load. I believe a size must be declared for ads to prevent bad behavior.

https://www.ampproject.org/docs/reference/components/amp-ad

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djrogers 3431 days ago
I didn't say they couldn't show ads, but basic ads aren't the only way that these places monetize. Trackers, 'you might also like' panels, etc all feed in to the overall monetization strategy. A couple of amp-approved ads on an amp-page don't necessarily make up for all that...
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ehsankia 3431 days ago
You very clearly said "aren't making any money of the AMP'd version of their pages" and that's not true.

They can put ads, they can even put analytics and links back to their main site. The brand lift they get from all the views also has value.

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rch 3431 days ago
I'm pretty sure 'all that' is what users are trying to avoid with AMP.
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Aaargh20318 3431 days ago
I'm not trying to avoid anything. As a user I don't even get a choice for AMP or no AMP. In fact, I changed my search engine on my phone to DuckDuckGo specifically to get rid of AMP pages.
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ej_campbell 3431 days ago
Trackers work in amp too.
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falcolas 3431 days ago
If you're loading ads in AMP, there's nothing stopping you from loading equivalent ads in your POHTML either.

Unless Google won't let you load lightweight ads outside of AMP, which is its own issue.

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omgjk 3431 days ago
As a dev at a major publisher I can confirm that we are making money off these pages, and readers are actually clicking on more recirculation links. The monetization isn't stripped out at all, it's just all sandboxed in iframes.
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oatmealsnap 3431 days ago
They have AMP-approved ads that can be loaded.
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