[kyrra]

The spec for amp specifically has an "amp-ad" tag for displaying ads. There are multiple ways they can be shown in an AMP page. The nice thing about AMP ads is they will not cause the page to change layout/flow as they load. I believe a size must be declared for ads to prevent bad behavior.

https://www.ampproject.org/docs/reference/components/amp-ad

[djrogers]

I didn't say they couldn't show ads, but basic ads aren't the only way that these places monetize. Trackers, 'you might also like' panels, etc all feed in to the overall monetization strategy. A couple of amp-approved ads on an amp-page don't necessarily make up for all that...

[ehsankia]

You very clearly said "aren't making any money of the AMP'd version of their pages" and that's not true.

They can put ads, they can even put analytics and links back to their main site. The brand lift they get from all the views also has value.

[rch]

I'm pretty sure 'all that' is what users are trying to avoid with AMP.

[Aaargh20318]

I'm not trying to avoid anything. As a user I don't even get a choice for AMP or no AMP. In fact, I changed my search engine on my phone to DuckDuckGo specifically to get rid of AMP pages.

[ej_campbell]

Trackers work in amp too.

[falcolas]

If you're loading ads in AMP, there's nothing stopping you from loading equivalent ads in your POHTML either.

Unless Google won't let you load lightweight ads outside of AMP, which is its own issue.