[mc42]

Though I don't personally like the color scheme, the new logo was by far the best of their options. [0] I wish them the best of luck with their rebrand and hope they realize that they don't need to sink their limited funding into a redesign, but rather into making their main product( or products if you include Rust / Servo / pdf.js / Thunderbird) functional and efficient.

Making a product that offers something that others don't attracts the gravitas of power users that they're seemingly attempting to cater to with Dev Tools and Firefox Developer Edition.

I digress, best of luck to the Foundation!

[0] - https://blog.mozilla.org/opendesign/now-for-the-fun-part/

[JumpCrisscross]

> the new logo was by far the best of their options

The old logo was the least of their problems.

[Sylos]

Well, no, the old logo was practically not usable in marketing. There was nothing really recognizable about the dinosaur, nothing which people would connect to Mozilla, if they didn't already know the dinosaur anyways.

[bobajeff]

I believe he's referring to the old "mozilla" logotype logo.

[slrz]

Well, no, the old logo was practically not usable in marketing.

Good. Then drop the marketing and start doing something useful.

[icc97]

The only one of those logos that has a reasonable typeface is the 'Flik Flak' logo.

- 'The eye' has completely illegible lettering

- 'The connector' has a ugly 'i' that's out of alignment with the other letters and the 'z' and 'a' are ugly

- All the all capitals logos have so little personality

- I can't describe what I don't like about the 'Open Button' type face. Just that the Flik Flak one looks much cleaner.

- With 'Flik Flak' the spacing between the 'l's and around the dot of the 'i' are equal. The 'o' is a circle (just makes me think of SVG).

I guess though the Flik Flak font was just too boring for them. Too close to Helvetica - I guess is is just Helvetica with a modified 'o'

Even the slightly crazy logo they had to go 'Flik Flak' is growing on me, looks alright on t-shirts [1]. Reminds me of the indie game 'Monument Valley' [2]

  [1]: https://blog.mozilla.org/opendesign/design-route-g-flik-flak/
  [2]: http://monumentvalleygame.com/

[mjolk]

> Though I don't personally like the color scheme, the new logo was by far the best of their options

Honestly, they could just write "mozilla" or "m" in lower case in #f00 and move on. Firefox is getting pushed out by Chrome, which was arguably their most mass-market offering, so that cash would be better spent on tech, where flashy redesigns don't really matter.

[kuschku]

> Firefox is getting pushed out by Chrome […] so that cash would be better spent on tech

I have to disagree. Chrome doesn’t push out Firefox because it’s better (which it’s not), but because of anticompetitive actions from Google and a multimillion dollar marketing effort, which included for months massive ad campaigns all over AdSense/AdWords.

[mjolk]

> I have to disagree. Chrome doesn’t push out Firefox because it’s better...

Oh, I didn't mean that it was being pushed out because it was necessarily "worse tech", just that it's happening.

[m_t]

Don't forget about the ad campaigns in the real world! There was a browser being advertised in the subway. Now way Mozilla could compete on that level of marketing.

[OrwellianChild]

Thanks for this. I'm annoyed, though - it looked less ridiculous in the thicker font they used in the competition. The new serif looks like crap.

[djsumdog]

That was the link I was looking for. I agree, it was the best out of that selection.

I agree with the others on here, the dinosaur was the best.