| The only one of those logos that has a reasonable typeface is the 'Flik Flak' logo. - 'The eye' has completely illegible lettering - 'The connector' has a ugly 'i' that's out of alignment with the other letters and the 'z' and 'a' are ugly - All the all capitals logos have so little personality - I can't describe what I don't like about the 'Open Button' type face. Just that the Flik Flak one looks much cleaner. - With 'Flik Flak' the spacing between the 'l's and around the dot of the 'i' are equal. The 'o' is a circle (just makes me think of SVG). I guess though the Flik Flak font was just too boring for them. Too close to Helvetica - I guess is is just Helvetica with a modified 'o' Even the slightly crazy logo they had to go 'Flik Flak' is growing on me, looks alright on t-shirts [1]. Reminds me of the indie game 'Monument Valley' [2] [1]: https://blog.mozilla.org/opendesign/design-route-g-flik-flak/
[2]: http://monumentvalleygame.com/
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