[wrd]

Cool app! Thanks for sharing. I think this is great for an introduction to meditation and to help build a habit.

One difficulty I have with apps like this is that they're not necessarily incentivized to produce good meditation habits. If a user builds a real meditation practice then they're likely not going to want to use an app like this -- they'll probably want to meditate in silence and for much longer than 5 minutes. I'm curious how you think about what the ideal end-game is for each user and if you're concerned about churn? How do you plan to serve users who grow beyond 5 minute meditation?

[yunhakim]

This is a great question! It’s true that hardcore meditators often prefer to meditate for longer than five minutes, so we do have meditations up to 30 minutes in length to cater to that. What’s interesting, though, is that even experienced meditators can see the value of a quick meditation in the middle of their day, like during their lunch break or right before an important phone call. We like to think of meditation as a more integrated practice that’s accessible anytime and anywhere, which is why we believe that 5 minutes of mindfulness can be helpful to anyone.

[wrd]

>>> What’s interesting, though, is that even experienced meditators can see the value of a quick meditation in the middle of their day, like during their lunch break or right before an important phone call.

Yeah! I think that's a great aim. Cultivating a mindset of constant mindfulness is key. As an "experienced meditator," though, I have trouble seeing the value in using this app to do that. IMO there's little need for technology beyond a simple notification to remind you to bring your awareness back to the present, not unlike a bell during meditation. But, I think this is a case where I'm just not in the target demographic since quick guided meditations aren't part of my practice. I'm sure there are folks out there who also qualify as "experienced meditators" and who would find a 5 minute guided meditation valuable.

On further reflection, another thing I might be reacting to is the language surrounding meditation vs. mindfulness. These two things are really just different flavors of the same thing, but to me "meditating" means something much more specific -- i.e., a formal sit. We can meditate at any time, but when I hear "meditate" I think of sitting in a particular way and focusing long enough to at least quiet my mind. Since this _always_ takes longer than 5 minutes, I find the idea of "5 minute meditation" difficult to understand. But, "take 5 minutes to bring awareness back to the present moment" makes lots of sense to me. I think it might be an issue of semantics, and if your positioning is confusing to me it might be confusing to others as well. Just a thought!

[tb303]

there is something very weird to me about calling someone a "hardcore meditator" for meditating >5 minutes. It takes me 5 minutes just to get my brain to shut up. Listening to someone else put words in my brain for five minutes isn't meditation. It's not mindfulness. It's training towards the two, but it's not a substitute for either.

[grzm]

Your parent isn't defining a hardcore meditator as anyone who meditates for longer than 5 minutes. As for the rest, I suspect your parent would largely agree with you, though guided meditation can be useful as part of mindfulness practice. Depending on your level of practice and what's going on, five minutes could be a great break or just barely enough to quiet yourself for a bit.

[tb303]

I hear you and appreciate the reply. I do agree, in that one minute of meditation is better than 0 minutes of meditation, just like 7 minute workouts are better than 0 minute workouts. So any effort to encourage folks to pause during their day, no matter what their motivation (even "hey, a new app!"), is net positive.

[wheelerwj]

i can think of several ways for an app to provide usefulness at that level.

they could have a do not disturb mode for x amount of minutes, provide other peaceful sounds for a duration of time, and continue to currate new mindfulness seasions and techniques.

something like the nike+ of meditation.