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I don't really get the appeal of voice prompted ordering. Is there really a big enough market of people for whom this is more than a novelty? For many products, you want to do at least some research before ordering. For products you order regularly, reordering is usually only a couple of clicks/taps. |
I think the goal from Amazon's point of view is to be the middle man in as many transactions as possible and to abstract away the payment from the acquisition of the product or service. The more you can abstract the payment, the more money people will spend. Like with credit cards versus cash:
http://www.nytimes.com/2016/03/27/your-money/credit-cards-en...
https://www.psychologytoday.com/blog/ulterior-motives/201001...
https://www.psychologytoday.com/blog/retail-therapy/201306/w...