[dgacmu]

If a refill of soap doesn't fit your budget, you probably need to fix your budget. (meaning: it's a predictable recurring expense, so you should be able to roughly factor it in to your budget. There are some for whom this may not be true, but they're probably not wasting money on an echo, either.). I think that's the attraction of focusing on repeat buys. Make it easier to order it from Amazon than to put in your shopping list. (which risks comparison shopping)