[colept]

Tim Cook is to Apple as Melissa Mayer was to Yahoo. An underdog and perceived as a business maverick that cares about the environment and philanthropy. We love them in movies, literature, and politics - because they give us a sense that we can do anything if we rise above.

But what we have now is a fragmented ecosystem of Apple Products that no longer "just work" and even worse, fit together like square pegs in a round hole. They call it "courage" but really it's lack of a cohesive vision and borderline greed to pull as much money from customers.

[dyeje]

That Tim Cook / Melissa Mayer comparison doesn't really fly. Tim Cook isn't an 'underdog' at all. He's worked for Apple since 1998. He's risen to CEO by ruthlessly optimizing Apple's supply chain over time and making them into the profit powerhouse they are today.

[colept]

He's an underdog to the public. A minority and perceived as a business maverick that also cares about the environment. You would group Cook with Musk and Mayer long before you would group him with the CEO of Exxon Mobil.

Apple's philanthropic and environmental toting has largely surpassed their hardware innovation under Cook's direction. Yet one has to wonder - if these environmental footprint reductions costed more money than they saved - would Apple risk their profits to save the environment?