[dyeje]

That Tim Cook / Melissa Mayer comparison doesn't really fly. Tim Cook isn't an 'underdog' at all. He's worked for Apple since 1998. He's risen to CEO by ruthlessly optimizing Apple's supply chain over time and making them into the profit powerhouse they are today.

[colept]

He's an underdog to the public. A minority and perceived as a business maverick that also cares about the environment. You would group Cook with Musk and Mayer long before you would group him with the CEO of Exxon Mobil.

Apple's philanthropic and environmental toting has largely surpassed their hardware innovation under Cook's direction. Yet one has to wonder - if these environmental footprint reductions costed more money than they saved - would Apple risk their profits to save the environment?