[manastungare]

Trademarks, if not enforced, can be struck down, so it is unlikely that a company will simply ignore a case of trademark infringement when it is so easily confused with the trademarked products, including logos, colors, fonts, and overall functionality.

[crypto5]

I think trademarks are applicable for specific verticals, it is Ok for two separate companies to have Apple as trademark for consumer electronics and say travel agency (http://www.applevacations.com/).

[iamatworknow]

While this may be true, I think associating "Google" with "search engine" doesn't exactly imply separate business domains.

[crypto5]

Yeah, I commented mostly about AppleInsider case, which is in more grey zone.