[crypto5]

I think trademarks are applicable for specific verticals, it is Ok for two separate companies to have Apple as trademark for consumer electronics and say travel agency (http://www.applevacations.com/).

[iamatworknow]

While this may be true, I think associating "Google" with "search engine" doesn't exactly imply separate business domains.

[crypto5]

Yeah, I commented mostly about AppleInsider case, which is in more grey zone.