[macspoofing]

>The model of natively cloud-hosted documents was Google's lead to loose, and I think they are losing it.

Did they ever have it? Did they ever care about it? Google Docs languished for such a long time and Google never made a real push into the Enterprise.

[Analemma_]

I think they did care, but they just assumed that the same model which worked in the consumer space (enthusiasm among tech-literate people which then spreads to other people by word-of-mouth, but no support whatsoever) would work for enterprise sales. In their defense, it sometimes does (like for Slack), but it's a different ballgame when you're competing directly against Microsoft and their well-established sales channels.

[Gravityloss]

Office 365 in term of collaborative text document editing is still behind google docs circa 2008.

But I haven't noticed any improvements to google docs since the early days. You can't create templates, you can't upload fonts, a million other things that make it not really usable in a professional setting for external communication.