[Analemma_]

I think they did care, but they just assumed that the same model which worked in the consumer space (enthusiasm among tech-literate people which then spreads to other people by word-of-mouth, but no support whatsoever) would work for enterprise sales. In their defense, it sometimes does (like for Slack), but it's a different ballgame when you're competing directly against Microsoft and their well-established sales channels.