[AznHisoka]

atrributing verbatim feedback to NPS is misleading though. getting feedback is just talking to customers, surveys and methods that have existed for years. saying its part of the NPS methodology is giving it credit for something it did not invent.

[danaseverson]

You're right, feedback isn't exclusive to NPS, but you're missing the point. It's the type of feedback that is the critical difference here.

Yes, you can ask any customer any question and get a response, but does that question/response elicit the same intelligent and predictive value of the NPS questions? Will randomly surveying your customers generate the same response rate as an NPS survey?

NPS is a proven methodology with predictive intelligence and high response rate, what you're suggesting is not. The choice is yours though.

[AznHisoka]

"NPS is a proven methodology"

That's a blank statement that tries to be authoritative and sounds nice, but where's the proof?