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by danaseverson
3496 days ago
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You're right, feedback isn't exclusive to NPS, but you're missing the point. It's the type of feedback that is the critical difference here. Yes, you can ask any customer any question and get a response, but does that question/response elicit the same intelligent and predictive value of the NPS questions? Will randomly surveying your customers generate the same response rate as an NPS survey? NPS is a proven methodology with predictive intelligence and high response rate, what you're suggesting is not. The choice is yours though. |
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That's a blank statement that tries to be authoritative and sounds nice, but where's the proof?