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by Aaargh20318 3496 days ago
From what I can see this app lets you scan an AR marker (that you apparently have to buy) and then it plays back a movie. End of functionality.

I'm sure the actual movies are decent enough, but as an app there's hardly any functionality and it does look like it violates Apple's policy.

This has nothing to do with 'digital colonisation' and everything with rejecting shitty money-grab made-in-an-afternoon apps.
2 comments
anotheryou 3496 days ago
really not enough information to judge on...

All we have is "Apple [..] expect[s] apps to provide a really great user experience" vs this low-res screenshot of some video or animation (can't even tell which and there is no UI visible) http://www.abc.net.au/news/2016-11-17/a-screenshot-of-the-in...

As you said, if the app part is starting a video that could just as well be on youtube, there is no use in it. If it has a decent interface to discover different videos, it can make sense. But we can't know based on the spare facts we have and for this I blame that company, not apple. Even on their website there is not a single screenshot showing the app...

edit: so they mapped a video on to a business card with unity... http://www.indigital.net.au/single-post/2016/11/09/Indigital...

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Aaargh20318 3496 days ago
The app is available for Android if you want to try it.
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anotheryou 3496 days ago
thanks. indeed very very unspectacular. I personally prefer the android store, where anything can be published, but can understand how apple says the app part of this thing has no value.
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slededit 3496 days ago
Its unfortunate we have a gate keeper like that. How many ideas started out as simple proofs of concept, how many world changing ideas appeared stupid at first. The users should be the ones deciding which apps are worth having on their phones.

At this point we're limited to whatever Apple can imagine is useful. Long term this will stifle innovation.

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