[anotheryou]

really not enough information to judge on...

All we have is "Apple [..] expect[s] apps to provide a really great user experience" vs this low-res screenshot of some video or animation (can't even tell which and there is no UI visible) http://www.abc.net.au/news/2016-11-17/a-screenshot-of-the-in...

As you said, if the app part is starting a video that could just as well be on youtube, there is no use in it. If it has a decent interface to discover different videos, it can make sense. But we can't know based on the spare facts we have and for this I blame that company, not apple. Even on their website there is not a single screenshot showing the app...

edit: so they mapped a video on to a business card with unity... http://www.indigital.net.au/single-post/2016/11/09/Indigital...

[Aaargh20318]

The app is available for Android if you want to try it.

[anotheryou]

thanks. indeed very very unspectacular. I personally prefer the android store, where anything can be published, but can understand how apple says the app part of this thing has no value.