[edblarney]

* The glasses are not a tech product *

And Snapchat is * not a tech company *

That's an important thing to get first :)

[1_2__3]

Yes they are and yes it is. Marketing is trying to convince you otherwise and I'm a little shocked you swallow it so easily.

[edblarney]

"Marketing is trying to convince you otherwise and I'm a little shocked you swallow it so easily"

I've worked in marketing and tech, I know the difference.

Snapchat is not a technology company, any more than Nike is.

Nike is a consumer marketing/apparel/fashion company, that invests a lot in 'sports tech' and used to be (in the 1970's) more of a purely sports tech company, but made the shift to lifestyle/brand apparel in the 1980's.

Snapchat is as much a 'technology' company as MTV, Pixar, Zara or Wallmart.

[ohstopitu]

Excatly! it does not integrate with anything else apart from Snapchat (hence, it does not market/depend on the tech folks)!

[edblarney]

"(hence, it does not market/depend on the tech folks)!"

You're right - but that was not my point.

It's not so much an issue of 'how it integrates' with other apps.

Snapchat is focused on 'sharing irreverent, serendipitous experiences among young people'. Technology is a means to that, and that is all.

They are a lifestyle brand more than a tech company.