[ohstopitu]

Excatly! it does not integrate with anything else apart from Snapchat (hence, it does not market/depend on the tech folks)!

[edblarney]

"(hence, it does not market/depend on the tech folks)!"

You're right - but that was not my point.

It's not so much an issue of 'how it integrates' with other apps.

Snapchat is focused on 'sharing irreverent, serendipitous experiences among young people'. Technology is a means to that, and that is all.

They are a lifestyle brand more than a tech company.