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by mrep
3500 days ago
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> The biggest content creators, celebrities and normals are on the platform. So does twitter and they are losing money every quarter. I can see snap becoming the next FB or the next twitter but I will definitely be betting on the latter due to the lack of data. > Given that the founders most likely own most of the stock, this is a company that is definitely going to succeed as so many people want to work with them. I'm sorry, what? How does that correlate at all? |
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Also, given that I am a target customer that interacts with Snapchat and runs their ads and invests reasonably heavily I am better placed to judge than you are.
The ad products need a lot of work, no doubt about it, but the engagement and earned media generated is super high for a product that doesnt have a biddable solution in place just yet. My clients would agree with me.
The lack of data is being worked on, as I mentioned there are partnerships with Millward Brown and Nielsen. The business will also end up buying 3rd party data and matching it against its user base in order to provide a competitive solution to FB.
The difference is Snapchat doesn't want to collect every single datapoint about a user like FB does.
Despite a set of ad products that are far from the best they can be, this hasnt stopped advertisers wwanting to use the platform for campaigns. Early results are very positive and improvements will come leaps and bounds. Plenty of my most talented peers / colleagues have recently joined snapchat. They wouldn't if the company wasn't doing well, it is.
I am betting it will succeed where Twitter has sadly failed based on the fact it has created a completely different form of communication and expression.