| Companies where the founders own a large % of the stock will tend to do better. This will play out more strongly across all sectors over the long-term. Also, given that I am a target customer that interacts with Snapchat and runs their ads and invests reasonably heavily I am better placed to judge than you are. The ad products need a lot of work, no doubt about it, but the engagement and earned media generated is super high for a product that doesnt have a biddable solution in place just yet. My clients would agree with me. The lack of data is being worked on, as I mentioned there are partnerships with Millward Brown and Nielsen. The business will also end up buying 3rd party data and matching it against its user base in order to provide a competitive solution to FB. The difference is Snapchat doesn't want to collect every single datapoint about a user like FB does. Despite a set of ad products that are far from the best they can be, this hasnt stopped advertisers wwanting to use the platform for campaigns. Early results are very positive and improvements will come leaps and bounds. Plenty of my most talented peers / colleagues have recently joined snapchat. They wouldn't if the company wasn't doing well, it is. I am betting it will succeed where Twitter has sadly failed based on the fact it has created a completely different form of communication and expression. |