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by travelbyphone 3510 days ago
Good insight.

I agree That thanks to Apple now we expect beautiful electronics, and even the most oblivious to Apple person benefits from it. It took a very very long time for the industry to take note and pick up the pace. Now that it kind of did, I think people disregard Apple as the originator. But worse than that is seeing Apple blowing its own horn, not with this book which is kind of cool to buy (even if strange coming from them) but from their recent marketing and celebratory moves.
1 comments
rbanffy 3510 days ago
> thanks to Apple now we expect beautiful electronics

I expect that since I was a kid. I blame my mom, who got us a beautiful, now classic, Braun Atelier TV set (adapted to PAL-M) through a friend in the German consulate (importing stuff was problematic in Brazil by the late 70's).

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ethanbond 3510 days ago
How many people owned Braun TVs? Or Braun anything?

How many people own something by Apple?

No one is pretending that good design didn't exist pre-Apple. It's that good design wasn't a dominant force in standard mass consumer markets.

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