Because the argument is that men aren't capable of doing so [0]. I don't believe that is the case, but it is the argument being hinted at. It is also a very common argument.
Maybe not so much in games - but in almost every other field where devs work - they have a lot of influence over the product. So it's part of the issue.
Devs are usually the one's founding the company ...
But gaming, I guess not so much. So maybe less of a requirement.
But remember that most 'great things' come from inspiration all around. Game devs might 'love games' and put that 'extra umph' into it to make the game great. The little tweaking that's inspired.
My suspicion, without a background in marketing, is that marketing concepts towards males are more clearly identified in terms that easily apply to gaming. Men like sports: winning, fighting, competition, stealth, dominance. Some men don't like sports: politics, dominance, competition, exploring.
I recall from a psychology lecture in one of my courses, many years ago, that women tend to play games like the Sims as if they were dollhouses, building their dream lives. On the other hand, my ex- used to play it in a masculine fashion, torturing the Sims by shutting them in a room without a door or a toilet, sending them for a swim and removing the ladder, things like that.
Exactly what this means, I'm not sure, but I think it is a piece of the puzzle.
Maybe not so much in games - but in almost every other field where devs work - they have a lot of influence over the product. So it's part of the issue.
Devs are usually the one's founding the company ...
But gaming, I guess not so much. So maybe less of a requirement.
But remember that most 'great things' come from inspiration all around. Game devs might 'love games' and put that 'extra umph' into it to make the game great. The little tweaking that's inspired.