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by dvtv75 3508 days ago
My suspicion, without a background in marketing, is that marketing concepts towards males are more clearly identified in terms that easily apply to gaming. Men like sports: winning, fighting, competition, stealth, dominance. Some men don't like sports: politics, dominance, competition, exploring.

I recall from a psychology lecture in one of my courses, many years ago, that women tend to play games like the Sims as if they were dollhouses, building their dream lives. On the other hand, my ex- used to play it in a masculine fashion, torturing the Sims by shutting them in a room without a door or a toilet, sending them for a swim and removing the ladder, things like that.

Exactly what this means, I'm not sure, but I think it is a piece of the puzzle.