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> Pros don’t quit because their tools are suboptimal. That’s practically the definition of “professional” – a pro gets the damn thing done. A pro user might gripe about the new MacBook Pro, but the next time she needs a new machine, she’s going to buy one anyway because that’s the path of least resistance and she needs to get back to work. This sums up perfectly my thoughts about Apple hardware right now. I am annoyed by the fact that I won't be able to connect any of my devices to the new MacBook Pro, but I'll buy one anyway, because I need to get things done to earn money. I also agree that the pro market is ripe for disruption (again). Interestingly enough, Apple began its rise to stardom from the pro segment, which it is now abandoning. Foolishly, I think, because it's a relatively easy disruption path for the next company. |
Indeed they don't quit. Quite the opposite, pros dump sub-optimal tools ASAP and buy something decent to finish the job. The productivity of a tool that meets requirements hugely outweighs any additional cost.
In the UK Draper brand hand-tools were well regarded until the 2000s, when they started applying their brand to cheaply-manufactured tools from China. Word of insufficient quality and durability spread amongst 'pro' users who quickly stopped buying them.
Draper later tried to reintroduce a 'Draper Pro' line with higher quality but the brand was irrepariably tainted. Now they're mainly found in the hands of occasional DIYers who remember the brand name.