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by smacktoward
3520 days ago
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The same thing happened in the US to Craftsman tools, the line sold by (now rapidly vanishing) retailer Sears. For decades the Craftsman name was synonymous with high quality, reliable tools -- a reputation also shared by other Sears house brands, like Kenmore appliances and DieHard automotive batteries. Then Sears got a new CEO, production got shipped to China and the quality of all those brands dropped through the proverbial floor. And all the cost-cutting didn't even help turn the company around; if anything, Sears went under faster afterwards than it had been doing before. Nearly a century of brand value destroyed in a few years, to no positive purpose whatsoever. What a waste. |
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