[onion2k]

What makes you think people who could afford that have trouble finding a date?

[arkitaip]

Because they might still be socially awkward,, super busy, just having a difficult time finding a partner? There are entire dating agencies and tv shows dedicated to these people: http://www.wetv.com/shows/million-dollar-matchmaker

[imtringued]

When both parties pay the fee that filters out people that date someone only for the money.

[charlesdm]

Which, if you ask me, sounds like a valid reason to pay the fee if you're wealthy. Most wealthy people tend to have their guard up when it comes to money (often for good reason).

[dagw]

500$/month might be a reasonable investment for some people if the potential payoff is a spouse worth 10s or 100s of millions.