[imtringued]

When both parties pay the fee that filters out people that date someone only for the money.

[charlesdm]

Which, if you ask me, sounds like a valid reason to pay the fee if you're wealthy. Most wealthy people tend to have their guard up when it comes to money (often for good reason).

[dagw]

500$/month might be a reasonable investment for some people if the potential payoff is a spouse worth 10s or 100s of millions.