Hacker News new | ask | show | jobs
by coldtea 3536 days ago
I try Firefox from time to time because I'd really like to be using it. But as long as it remains less snappy and has worse text rendering than Chrome, while not offering much else in return, I delete it.

This has nothing to do with "brand identity".
2 comments
rockdoe 3536 days ago
What? Whenever I try it, Chrome's font rendering is outright atrocious compared to Firefox...of all the reasons that one might prefer Chrome this has got to be the worst possible, by miles.

Is it possible you got used to the incorrect rendering or something? How do Edge and Safari look in comparison to you?

link
coldtea 3536 days ago
>What? Whenever I try it, Chrome's font rendering is outright atrocious compared to Firefox...

First of all, we're talking on the Mac, and with Retina display.

Second, "used to the incorrect rendering"? What's to be used? Firefox consistently has had not only less smooth font rendering, but also botched layouts and worse zoom behavior.

(Safari is pretty much close to Chrome. Edge, I don't use).

link
melling 3536 days ago
Did you ever consider that maybe the branding isn't targeting you? Perhaps a different market?
link
coldtea 3536 days ago
What market? Branding enthusiasts?
link
RodericDay 3536 days ago
People who care about ethics in software?

edit: Though I agree with the vague collective sentiment that they're slipping. Still, I would never feed Google.

link
melling 3536 days ago
People buy brands every day. Ford, Apple, Burberry, etc. Do you understand how marketing works?
link
coldtea 3535 days ago
>Do you understand how marketing works?

Yes, in the exact inverse way I'd want a non-profit like Mozilla to work.

By the way, do you understand how marketing works? Mozilla is not a lifestyle or luxury brand, and nobody cares about those things in browsers.

Firefox got a huge market share back in early 2000-2010 because it had a good product -- not because of branding. Heck, it wasn't even an official Mozilla branded effort at the start, just a project by some community members.

link
melling 3535 days ago
No one said they were a lifestyle brand. I simply through out a couple of examples. The point is marketing does work.

http://www.brandingstrategyinsider.com/2015/01/18-different-...

link